SogoTrade Review

Updated Thursday, June 2, 2011

Not recommended for mutual fund investors and IRA account holders, recommended for all others

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Company Background:

SogoTrade's roots can be traced back to 1999 when William Yeh founded Genesis Securities in Flushing, NY.  Genesis began development of SogoInvest in 2005 and went live in July of 2006.  The platform was renamed SogoTrade in 2008.

SogoTrade is a division of privately held Genesis Securities.  The company is headquartered in New York, NY and its CEO is William Yeh.  Its clearing firm is Genesis Security, the parent company of SogoTrade.


Review Summary:

SogoTrade has some very good qualities. The registration process is quick and easy. The stock trading engine is one of the better offerings out there. Having steadily improved since it was first introduced in 2010, the options trading platform is perhaps the best among the web based platforms.  Commissions and fees are among the lowest of any broker. At the same time, the charts and research tools are underwhelming.  SogoTrade does not accept mutual fund trades or retirement accounts such as IRAs so those looking for these features need to look elsewhere. Traders of all types deserve to give SogoTrade a look.

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